APPLE WATCH ULTRA 3 49 MM + CEL BLACK TI BLACK OCEAN BAND

Key Specifications

Case & Size

• Case material: Grade 5 titanium, Black Titanium finish
• Case dimensions: Height 49 mm, Width 44 mm, Depth 12 mm
• Weight: ~61.8 g
• Wrist fit: 130 – 210 mm

Display

• Always‑On Retina LTPO3 OLED display
• Resolution: 422 × 514 pixels, ~326 ppi
• Peak brightness: Up to 3,000 nits
• Flat sapphire crystal front

Performance & Storage

• Chip: Apple S10 dual‑core with 4‑core Neural Engine
• Storage: 64 GB

Sensors & Health Features

• Electrical heart sensor, third‑generation optical heart sensor
• Blood oxygen (SpO₂) sensor
• Temperature sensor, depth gauge, water temperature sensor, compass, always‑on altimeter
• Dive computer capabilities and depth tracking to 40 m for recreational scuba diving

Durability & Resistance

• Water resistance: 100 m swim/snorkel/high‑speed water sports
• Dust resistance: IP6X
• Built to meet MIL‑STD‑810H for altitude, shock, temperature extremes

Connectivity & Other Features

• Wi‑Fi: 2.4 GHz & 5 GHz (Wi‑Fi 4 / 802.11n)
• Bluetooth 5.3
• Precision dual‑frequency GPS (L1 & L5) with multi‑satellite support (GPS, GLONASS, Galileo, QZSS, BeiDou)
• Cellular: LTE and support for 5G RedCap in some markets

Battery & Charging

• Up to 42 hours of typical use; up to 72 hours in Low Power Mode
• Fast‑charge capable: Up to ~80% in about 45 minutes; 15 minutes may give about 12 hours of use

Compatibility

• Requires iPhone 11 or later

Retail Insights

Premium build for extreme use

• Designed for outdoor/adventure use with rugged materials, high resistance, and deep dive capability.

Premium price point, premium features

• Flagship smartwatch with higher margin potential; appeals to fitness and outdoor enthusiasts or professionals.

Differentiation factors

• Black Titanium finish for a premium look
• 49 mm size is large and bold
• Ocean Band designed for water use and sporty wear
• Improved battery life, display brightness, and rugged certification

Retail tips

• Emphasize iPhone compatibility and carrier support for advanced features
• Offer alternative bands for personalization and upsell
• Stock accessories like fast chargers and protective cases
• Educate customers on the advantages of the Ultra model for extreme sports and outdoor use

Considerations

• Size & Weight: 49 mm and ~61.8 g may be bulky for small wrists
• Price: Higher than standard Apple Watch models
• Feature availability may vary by region/carrier
• For casual users, many features overlap with standard Apple Watch models